Ahead of the festive season, and social influencer gold ‘Global Champagne Day,’ Spritz proposed the opportunity to host media at a portfolio tasting at Moët Hennesy HQ. An occasion to maximise coverage and ensure brands were front of mind as well as showcase latest brand innovations.
Including Champagne’s most famous names, Moët & Chandon, Krug, Veuve Cliquot, Ruinart and Dom Perignon, Moet Hennesy’s portfolio of brands has become synonymous with the world’s most prestigious origins and terroirs. Spritz became the wine trade agency for the brands at the start of 2023 and over the year has participated in a dozen product launches plus a portfolio tasting.
To maximise press coverage opportunities for Moët Hennessy’s portfolio of Champagne brands, Spritz organised a tasting of wines from each Maison. With a guest list of key wine media and wine communicators, the event was hosted at LVMH HQ in Grosvenor Gardens.
The tasting was offered as a ‘drop in and free pour’ style event to provide flexibility for target media to attend at their convenience.
The event was very well received by the media who attended, appreciating the drop-in nature of the tasting and a chance to taste the wines from each Maison collectively. Social media generated a reach of over 600k and press coverage has been generated in several publications including The Evening Standard.
Why we love working with them:
The exceptional champagnes of Moët Hennessy come together as a collection of rare brands where heritage and innovation, authenticity and creativity converge.
