Lallemand is a privately-owned Canadian company, founded at the end of the 19th century, that specialises in the development, production, and marketing of yeasts and bacteria. The company has 11 technically driven business units focussing on various applications of yeast and bacteria in baking, fermented beverages, human and animal nutrition, fuel ethanol and for agricultural and pharmaceutical uses.  Our client, Lallemand Oenology,is one of these units who in the 1970’s furthered its fermentation expertise by researching high quality wine active dry yeasts for the world wide oenology industry. Soon after they started developing wine bacteria, but also nutrients and protectors for yeast and bacteria, and specific inactivated yeasts, for their contribution to the quality of wine.

We worked with the Lallemand Oenology team on a strategy to promote and organise a technical seminar for press and key wine trade opinion leaders, on a research project that they had undertaken in New Zealand.  “UK Consumer Preference of New Zealand Sauvignon Blanc Styles” was the topic and the event was held at wine mecca members’ club 67 Pall Mall.  The event was a resounding success with technical speakers from across the globe, a vocal and interested audience, followed up with several key articles to highlight the fundamental points concluded by the research.  A follow up project and subsequent event is planned for the following year.

Client Testimonial

“The team at Spritz Marketing understood quickly who we were and how we wanted to communicate.  They were able to customize their service to our needs.  Astrid and Elizabeth were innovative, flexible, helpful and responsive.  They quickly adjusted and found solutions for every aspect of our event. We had a successful presentation and tasting with them at our side, and we will continue to work with them with our future projects.”

Ann Dumont, Communication Manager Lallemand Oenology

Why we love working with them:

The technical nature of this project was a really exciting opportunity to delve into the wine geeks in us all!  We thoroughly enjoyed the subject matter and working with a truly global team of people and a company with a passion to share their knowledge with the broader wine world in a quest for better quality wine.   Finding a time to call across four time zones was also a new learned skill!